Terms of Service
Effective October 9, 2026
These terms apply when you use farfagency.com, our audit tool, or sign up for services from FARF Agency ("we," "us"). By using them, you agree to these terms.
Services
We provide Google review request automation, Google Business Profile management, and related local search marketing services, as described on our website or in your order. Some services are delivered using third-party software platforms.
Free audit
Our audit is provided for information only. It is based on publicly available data and third-party tools at the time it runs, and may not be complete or exact.
Free trials
Some plans include a free trial. A payment card is required to start. If you do not cancel before the trial ends, your card will be charged the plan price and billed monthly after that. To cancel during the trial, email hello@farfagency.com before the trial ends.
Billing and cancellation
Subscriptions are billed monthly in advance and renew automatically until cancelled. Unless your order says otherwise, there is no long-term contract and you may cancel any time; cancellation takes effect at the end of the current billing period. Fees already paid are not refunded except where required by law or stated in a written guarantee. Any plan with a minimum term or results-based billing will state those terms in your order, and those terms apply.
Founding or promotional prices apply for as long as your subscription stays active without a gap.
No guarantee of rankings or results
Google controls its search and Maps results and changes them often. We do not guarantee any specific ranking, number of reviews, leads, calls, or revenue. Any examples or past results we share are not a promise of future results.
Your responsibilities
- You confirm you have the right to share your customers' contact information with us, and that those customers have a relationship with your business and have agreed to be contacted as required by law.
- You agree to send review requests to all eligible customers and not only to customers you expect to be happy. You will not offer incentives for reviews, post fake reviews, or ask us to do so.
- You will give us the access we reasonably need, such as manager access to your Google Business Profile, and accurate business information.
- You are responsible for following Google's policies and applicable laws, including the Telephone Consumer Protection Act and CAN-SPAM Act, for messages sent on your behalf at your direction.
Messaging
We honor opt-out requests (such as replying STOP) promptly. We may pause or refuse to send messages we believe would break the law or a platform's rules.
Third-party platforms
Our services rely on platforms such as Google and our software providers. We are not responsible for their outages, policy changes, or actions, including suspension of a Google Business Profile.
Limitation of liability
To the fullest extent allowed by law, our services are provided "as is," and our total liability for any claim related to them is limited to the amount you paid us in the three months before the claim. We are not liable for indirect, incidental, or consequential damages, including lost profits.
Termination
We may suspend or end services if you break these terms, fail to pay, or ask us to do something that violates the law or a platform's rules.
Governing law
These terms are governed by the laws of the Commonwealth of Massachusetts.
Changes
We may update these terms. The effective date above shows when they were last changed. Continued use means you accept the updated terms.
Contact
FARF Agency, Amherst, Massachusetts · hello@farfagency.com